This concept project is still under work, but feel free to look around :)

Muse.

A personalized museum companion that transforms how you explore art by learning your preferences and curating a unique museum experience.

For this concept project, I envisioned creating an innovative museum companion app that personalizes the art exploration experience. The project focused on understanding user preferences and delivering tailored recommendations to enhance museum visits.

Context.

Problem

Most museums offer a standardized experience, creating barriers for visitors who don't identify as 'art enthusiasts'. This results in missed opportunities to connect people with art that would genuinely interest them.

Outcome

A personalized museum companion that learns your preferences and curates exhibits tailored to your interests, similar to how Spotify understands your music taste.

Role(s)

Experience Designer

Behavioral Designer

Interaction Designer

Timeline

Ongoing

Project Type

Personal

Speculative

Tools

Figma

Figjam

Google Docs

Notion

Team

2 designers

1 UX researcher

1 Museology Researcher

What the problem is

  • People's preconceptions stopping them from discovering experiences they'd actually love
  • The mental barrier of "museums aren't for people like me"
  • Decision paralysis when faced with too many overwhelming options

What the problem isn't

  • Museums lacking interesting content
  • People not having enough time
  • The cost of museum tickets

Research.

Underlying Behavioral Barriers

Traditional museum marketing focuses on promoting specific exhibitions or collections. But our research shows this approach misses the underlying behavioral challenges.

1 | The Overwhelm Effect

  • When faced with too many choices (multiple museums, countless exhibits, extensive information), people often choose not to choose at all
  • This "choice paralysis" leads potential visitors to stick with familiar entertainment options rather than explore cultural experiences

2 | Self Fulfilling Prophecies

  • People form early impressions about whether they're "museum people" or not
  • These self-perceptions become self-fulfilling prophecies — if someone doesn't see themselves as culturally curious, they're less likely to notice or purse cultural experiences that might interest them

3 | The Relevancy Barrier

  • Without clear connection to their interests, people assume museums won't be engaging
  • This 'confirmation bias' leads them to notice things that reinforce their preconceptions while missing evidence that might change their minds

A First Look.

When people say "museums aren't for me", they're often making this judgment without ever having found an exhibit that matches their interests.

Most people don't actively decide not to visit museums — they simply default to not going. This is a classic example of what's known as status quo bias - we tend to stick with our current habits unless given a compelling reason to change.

Track Your Preferences.

The kind of collections you are drawn to and the time you spend at each exhibit, that's the kind of data that Muse uses to build your profile.

Learn from your behavior.

Muse collects in-museum behavioral data to learn your preferences and smartly suggests highly personalized in-museum navigation.

Calibrate Your Archetype.

Archetypes represent common motivations and interests that drive people's museum visits (e.g., Cultural Chameleon). This model was adapted through user research to reflect the diverse ways individuals engage with art and culture.

Timely Nudges.

Your museum moments, perfectly timed. Receive thoughtfully curated notifications that adapt to your unique way of exploring – from spontaneous cultural discoveries to planned exhibition deep-dives. It's not just what Muse tells you, but when it tells you that makes all the difference.

See my other projects.

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